Almost daily, she retweets the exponential growth of her streaming numbers posted by eagle-eyed fans, manifests aspirational purchases and posts words of affirmations and gratitude to her new listeners. Despite the song, which is featured on her debut album The Angel You Don’t Know, being first released last year, its success has been recently propelled by a remix featuring Kali Uchis released in September 2021.Īmaarae, consistently commercially focused, is openly tracking her success. Tiktok counts a million videos posted featuring her song, ‘Sad Girls Luv Money’ as of the 10th of November.
They try to pigeonhole me in this rap box, and it's like – no, man, I love sound!".Ghanaian-American singer Amaarae is currently going viral. Previously, Tyler's also rapped about his being outside the box: on Wolf track Colossus, he sings: " In school I was the one thinking outside boxes / So everybody in them would say that I got problems," and he's spoken to the press of the Buffalo video being his way of reacting to defy people who want easy categories: "I just wanna show everybody that, hey, I love music. Interesting to note the recurring use of 'boxes' as a theme that connects both videos - in Buffalo, Tyler literally inserted himself into 'the box' (TV), and in Perfect, he's boxed a relationship into two squares.
It's a sweetly simple, and - what with all those pastel hues - it's an unsually soft/gentle offering from Tyler, who usually goes for something a bit more out there with his clips, such as the bleak, politically-charged Buffalo, where we watched a white-paint coated Tyler hang from a tree before later transitioning into the set of a '70s television show. Guitarist Austin later joins Tyler to strum a few bars in his blue box. Ridin' Round rapper/singer Kali Uchis, who features on the track (along with guitarist Austin Feinsten), also stars in the video - Tyler and Kali sing on simultaneous split-screens (Kali's is pink, Tyler's is blue) and Tyler is covered in (real!) butterflies, while Kali, who rocks a 60s style beehive hairdo, is framed by sunflowers.
Directed by Tyler the Creator (although credited to his alter ego Wolf Hayley), Perfect is the latest video clip to come from Tyler's CHERRY album, following the release of the double-header video for Fucking Young/Deathcamp back in April last year, and Buffalo later in the year.
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